American Crafts purchases Imaginisce

We have some exciting news to share! Together with Imaginisce, we'd like to share a few details regarding the recent purchase of Imaginisce by American Crafts. We wanted to share the official press release, so you'd be in the loop!

American Crafts announces the purchase of craft and hobby wholesaler Imaginisce. The change in ownership is effective immediately.

Imaginisce was started by Durham Brands, a design and manufacturing company headquartered in Salt Lake City, Utah. Imaginisce is known for its crafting tools including a cordless glue gun, the iTop button maker, and iRock gem setter, along with brightly colored paper crafting collections.

Jeff Mitchell, CEO of American Crafts, says Imaginisce’s lineup of fun, colorful products appeals to a wide variety of crafters. “Over the years, Durham Brands has done an outstanding job of making innovative tools and crafting supplies at an accessible price,” says Mitchell. “The products are easy to use and inspire creativity.”

Jeff Durham, president and CEO of Durham Brands says he’s pleased that Imaginisce has found a new home.

“American Crafts is the right company to move the Imaginisce brand forward,” says Durham. “We’re excited to see Imaginisce gain fresh exposure and grow under new ownership.”

With the purchase of Imaginisce, American Crafts will continue to provide retailers with an ever growing range of scrapbooking, stamping, crafting and DIY options. New Imaginisce products – including a vacuum-powered update to the iRock gem setter, DIY-favorite Milk Paint, innovative reverse tension tweezers, and three new themed collections of paper and embellishments – will be on display at in booth 1045 at the Craft and Hobby Association trade show in Las Vegas, Nevada, July 23-25.

Mitchell says that new and existing Imaginisce product will begin shipping from American Crafts in August. “There are lots of exciting new Imaginisce products releasing now, and we’re committed to broadening the selection of tools and other products into the future.”

We look forward to the future and can't wait to see the great things that are sure to come!